Paperback: 168 pages
Publisher: LAP LAMBERT Academic Publishing (June 26, 2012)
Language: English
ISBN-10: 3659153869
ISBN-13: 978-3659153860
Product Dimensions: 5.9 x 0.4 x 8.7 inches
Format: PDF Text djvu ebook
Commercial Banks can attain a competitive advantage either by following a cost leadership or a differentiation strategy. Cost leadership strategy enhances competitive performance and it should be applied by banking managers primarily. A good differentiation strategy seems to be very important for banks. A single strategy is not sufficient to have superior performance and to get competitive advantages. However it is not recommended which strategy ...
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